Germany/Bavaria: DPA scanning for web sites for privacy-compliant Google Analytics use

In 2012, the Bavarian DPA scanned German web sites for the privacy compliant use of Google Analytics.

The DPA checked

if a written processing agreement had been put in place with Google,
if the privacy notice on the web site was transparent on the use of Google Analytics and the users’ option to avoid being tracked
if the Google Analytics’ “anonymization feature” was enabled in the web site’s source code

13.404 Webseiten had been tested 2.371 companies were contacted for shortcomings.