Presentation (with IAB) – also has some nice overview pictures on Adtech and RTB
https://iapp.my.salesforce.com/sfc/p/#1a000000HSGV/a/1P000000XeVo/3cQPLzyULaiXGmpyoVljIOfuS_ZQJOHakrEpcQb2Vsk
[protecting people by good design, solid security, efficient processes and trusted services]